A perception of International Tourists toward Tourism Products in and around Yangon

Abstract

This research studied the perceptions of international tourists towards tourism products in and around Yangon. Field research consisted of a sample size of 385 respondents at 5% tolerable level of error by applying a simple random sampling method. Both descriptive and inferential statistics were used for data analysis. The findings show that overall perception by respondents is neutral to all tourism products of the study. Respondents are indifference in the perception of attractions, travel agents and restaurants when they are distinguished by age levels, gender, education level and purpose of travel. Similarly, there is no difference in perception of international tourists in the following aspects: accommodation when distinguished by age levels, gender; transportation when distinguished by nationality, age levels, gender and purpose of travel; entertainment when distinguished by nationality, gender, education levels and purpose of travel; gifts and souvenirs when distinguished by gender, education level and purpose of travel. Surprisingly, the findings suggest that difference in gender has no effect on perception of international tourists towards any products of study.