Published: 2018-06-12

Editorial

Editorial

Kitikorn Dowpiset

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Articles

FACTORS INFLUENCING CONSUMERS’ HARD DISK DRIVE PURCHASES IN BANGKOK, THAILAND

Sujit Sukchannimit, Pakakorn Rakrachakarn, Thittapong Daengrasmisopon

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DEVELOPMENT OF AN ELEARNING MODEL IN SMEs MANAGEMENT SKILLS FOR THAI FOOD CLUSTERS

Patarakit Phisarnchananan, Pornpop Saengthong, Chitapa Ketavan

22

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BEHAVIORAL INTENTION OF BANGKOKIANS TO ADOPT MOBILE PAYMENT SERVICES BY TYPE OF USERS

Benjaporn Benjangjaru, Rawin Vongurai

34

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ENTREPRENEURIAL BRANDING AND PURCHASE INTENTION: THE MEDIATING ROLE OF TRUSTWORTHINESS

Marion Delaperche

47

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Book Review

Book Review by John Barnes: Qualitative Research Practice: A Guide for Social Science Students and Researchers, 2e, 2014. Jane Ritchie, Jane Lewis, Carol McNaughton Nicholls and Rachel Ormston, editors

John Barnes

58

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