Factors Underlying Behavior Intention to Use Online Education of Art College Students in Xi’an, China
DOI:
https://doi.org/10.14456/shserj.2025.4Keywords:
Condition, Social Influence, Effort Expectancy, Behavioral Intention, Online EducationAbstract
Purpose: This study aims to investigate the key factors affecting the online education behavior intention of fine arts students in three specific universities in Xi'an, China. The conceptual framework proposed includes perceived usefulness, perceived ease of use, attitude, facilitating condition, social influence, effort expectancy, and behavioral intention. Research design, data, and methodology: The researchers employed quantitative assessment techniques to conduct a statistical survey with a sample size of 502 undergraduate students from the three target universities in Xi'an, China. The survey data was obtained using a multi-stage selection method, which involved purposive, quota, and convenience sampling. Confirmatory factor analysis and structural equation modeling were used for quantitative analysis, including assessing model fit, testing correlation validity, and evaluating the reliability of each component. Results: Most latent variables exhibited significant effects on behavioral intention, except for facilitating condition and effort expectancy. Notably, Perceived usefulness had the greatest impact on behavioral intention. Conclusions: The study successfully validated six hypotheses, thus achieving the research objectives. Consequently, it is recommended to emphasize and promote these aspects throughout the entire online education process to enhance the online education behavior intention of fine arts students in the target university in Xi'an.
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