Factors Influencing Attitude and Purchased Intention Toward Electric Vehicles of Chinese Consumers in Shenzhen, China
DOI:
https://doi.org/10.14456/shserj.2025.72Keywords:
Environmental Concerns, Subjective Norms, Attitude, Purchase Intention, Electric VehiclesAbstract
Purpose: This research aims to determine the factors influencing Chinese consumers' attitudes and purchase intentions toward electric vehicles in Shenzhen, China. Research design, data, and methodology: This study adopts a quantitative analysis of the electric vehicle flagship stores in three of Shenzhen's most famous shopping plazas to study the factors affecting consumers' attitudes and purchasing intentions toward electric vehicles. The target group of this study is 500 consumers over 18 who have yet to experience purchasing an electric vehicle in Shenzhen, China The sampling method includes judgmental, quota and convenience sampling. The item-objective congruence (IOC) index and Cronbach’s Alpha in a pilot study (n=30) were conducted for validity and reliability testing. The Structural Equation Model (SEM) and Confirmatory Factor Analysis (CFA) were used for the data analysis, including model fit, reliability, and validity of the constructs. Results: The results show that environmental concerns, subjective norms, stereotypes, and price sensitivity significantly impact Chinese consumers' attitudes toward electric vehicles and purchase intention in Shenzhen. Conclusions: Six hypotheses were proven to fulfill research objectives. Therefore, it is recommended that businesses and managers understand consumers’ accurate intentions to increase consumers’ attitudes and purchase intentions toward electric vehicles.
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