Published: 2025-01-20

Articles

Editorial

Editor-in-Chief

i-ii

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Exploring Research Streams in Sport Tourism Management: A Descriptive Meta-Analysis of Destination Image, Event Quality, Tourist Satisfaction, and Future Intentions

Prarawan Senachai , Chichaya Leruksa , Pongphan Sathatip

1-55

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Names that Sell: Strategies in Naming Noodle Shops in Bangkok

Jinawat Kaenmuang, Natchanan Natpratan, Tongtip Poonlarp, Manasikarn Hengsuwan

56-81

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Leveraging Machine Learning to Enhance Road Safety: A Social Marketing Approach

Wasinee Noonpakdee, Manit Satitsamitpong, Prarawan Senachai, Kittipong Napontun

82-102

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Competitor Pressure, Customer Pressure and Firm Performance in Vietnamese Tourism Businesses: The Mediating Role of Cross-Channel Integration

Duong Thi Thuy Luu, Van Thi Nguyen, Hong Hanh Duong, Bui Thi Tu

103-118

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The Impact of Social Media Adoption on Innovation Quality and Business Performance in Bali’s Handcrafted Jewelry SMEs: A Dynamic Capability Perspective

Nilna Muna , Nyoman Sri Subawa, Ida Bagus Raka Suardana , Ni Wayan Lasmi

119-134

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The Impact of Online Work Mode on Personal Well-being: Exploring Paradigm Shifts in the Relationship Between Resilience Coping, Life Orientation, Hope, and Purpose in Life

Kasorn Muijeen, Priyoth Kittiteerasack, Pisit Rungrojwatanasiri, Adhichati Rochanahastin, Sutthisan Chumwichan, Kanjanee Phanphairoj

135-153

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Book Review-Science Fictions: Exposing Fraud, Bias, Negligence and Hype in Science

Martin Adamčík

154-156

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