Sustainable Scenic Tourism: A Case Study of Changchun City, China

Abstract

With the outbreak of Covid-19, tourism industry all over the world has been affected, and the concept of sustainable development is especially important in this special period. This paper takes Changchun scenic area as the research object, conducts sustainable development research, analyzes and summarizes the problems in the sustainable development of Changchun scenic area tourism and puts forward targeted suggestions, which can provide practical reference for the sustainable development of Changchun scenic area tourism. In this study, 10 tourism practitioners, including 6 managers and 4 scholars, were selected for interviews from February 28 to March 14, 2022 using the purposive sampling method, through whom the current situation and main problems of the development of scenic tourism in Changchun were known. Finally, combining with relevant research results, targeted strategies and suggestions are proposed to promote the sustainable development of scenic tourism in Changchun. The main conclusion of this paper: the concept of sustainability is the guideline for the development of scenic tourism in Changchun under the epidemic, incorporating different tourism projects, diversified promotion programs, detailed personnel training strategies and careful ecological environmental protection into the overall planning of scenic areas to achieve the goals of unified management, comprehensive protection, scientific development and sustainable management.