Shrivastava, Geetanjali, Vaishnavi Nagar, and Simranjeet Kaur Gill. “The Effects of Advertising on Consumer Buying Behavior With Special Reference to FMCG Industry”. AU-HIU International Multidisciplinary Journal 2, no. 1 (January 26, 2022): 1-8. Accessed June 14, 2025. https://auojs.au.edu/index.php/auhiu/article/view/5825.