John, Jerry, and Thongdee Kijboonchoo. 2019. “Identifying the Association Between Relationship Marketing and Customer Loyalty at ABC Bank in Assumption University Campuses: A Case Study Based on the Student’s Point of View”. International Research E-Journal on Business and Economics 1 (2). https://auojs.au.edu/index.php/aumitjournal/article/view/3678.