John, J. and Kijboonchoo, T. (2019) “Identifying the Association between Relationship Marketing and Customer Loyalty at ABC Bank in Assumption University Campuses: A Case Study based on the Student’s Point of View”, International Research E-Journal on Business and Economics , 1(2). Available at: https://auojs.au.edu/index.php/aumitjournal/article/view/3678 (Accessed: 5March2026).